Time – You’re a busy person. You don’t have time to visit websites every day to see what’s new. With RSS, you select your favorite sites and when they post something new, it will automatically feed into your reader.

Productivity – Since RSS readers put content in one place, it allows you to be incredibly productive. Let’s say you want to read ten blogs. And, the last thing you want is to receive ten emails every time the blog updates their content. You shouldn’t have to say, “I’m only going to subscribe to five blogs, because I can only handle five emails.” With an RSS, you can subscribe to as many or as few sites as you wish.

Research – Your boss has just asked you to put together a presentation on employee engagement for the Q3 managers meeting. With an RSS, you can flag content from your reader for a future date. So when you see an interesting article on employee engagement, you can tag it for your presentation.

Organization – I have varied interests. I like reading business blogs and food blogs. With an RSS, I can organize them so each type of content is separate. I read the business ones first thing in the morning so I’m up on what’s happening. Then the food blogs at night.